MILC: The New Milk Supply Co.

Our past dreamer Danny Sobor has been living the dream. He revised his brand (now MILC), created a second collection, has his line  in a brick-and-mortar retail store, and has gallery opportunities.
Sounds awesome, right?! We’ll read on and see how everything went down!
We’ve noticed there’s been some big changes since we profiled you last November. Can you walk us through some of them?
Definitely. I’ve been working to refine and simplify my aesthetic since September. I dropped Supply Co. from Milk because, well, we aren’t a dairy company. I also chose to go with MILC because I wanted it to stand for something, the Make it Limitless Collective. I’ve started working with other designers from Chicago to Providence hoping to form a network of creative people collaborating.
MILC in Mint Clothing on 1058 W Taylor St, Chicago
MILC in Mint Clothing on 1058 W Taylor St, Chicago
Congrats on landing in some brick and mortars! How’d you do it?
 
I owe it to a childhood friend Joe Brandt. He introduced me to the owner of Mint Clothing right before he was about to open the store. He was looking for some more Chicago streetwear, I showed him my shirts and he loved them. He bought nearly my whole inventory on the spot. I called my best friend and mom walking home tearing up with happiness.
daydreamer 5pan
I see you have a new collection, Dreams And Icons, can you tell us a little bit about the inspiration behind it?
My inspiration comes from chasing dreams and one of my favorite artists, Mike Giant. Mike Giant did a series called “Modern Hieroglyphics” in which he tried to boil down modern culture into a series of hieroglyphics and icons to create a language of today. I loved the idea, and tried to boil down complex themes, like choosing love over money in life, into the simplest forms possible. The second inspiration comes from following my dreams with MILC. The whole process of creating MILC and watching it grow, at its best moments, feels like a dream coming true, and the work is rooted in that feeling.
fivepan3
What else can we look forward to?
MILC is going to branch out. I’m currently working with musicians, photographers, and a few of my favorite artists to try out new pieces and concepts. We’re still going to make shirts, but I’ve also got some MILC artwork that’s going to be displayed in a gallery soon and one of the DJ’s is making a song called “MILC City.” I’m also talking to retailers to get the brand in more stores. MILC is growing, and I’m not entirely sure where it will take me but I’m excited for the future.
chicago pocket
Like what you see? Go to Mint Clothing or http://shop.milc.us/ and shop the collection! Show us your picks and tag Danny too (@sannydobor).
*All photos by Danny Sobor
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